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Jun 10 2009, 9:53 am

Why Deeds Won In Virginia: Five Theories

What accounts for State Sen. Creigh Deeds's last-minute surge of support and ultimately his butt-kicking victory in Virginia?  A few theories:

1. Macker fatigue. Terry McAuliffe's ads -- optimistic, programmatic -- were too effective early on. They reminded people that he's Terry McAuliffe... and maybe, just maybe, Virginians are over the entire Clinton orbit. (Check out how poorly he did in African American precincts.) McAuliffe is so thoroughly identified with the Clinton family among national Democrats that I would not be surprised if many a Virginia Democrat heard the Macker's accent and thought, ah, the Clintons are back. Speaking of accents: as Chris Cillizza points out, they matter in Vuh-gin-ya, and McAuliffe comes from Syracuse.

2. Geography. By refocusing his campaign message and targeting his appearances and events, Deeds was able to force McAullife and Brian Moran to split the regional vote in Northern Virginia, which allowed Deeds to maximize the effect of his non-NoVa, semi-rural base. The fact that Deeds won Northern Virginia remains a mystery when considering geography.

3. Doubt don't the power of influential newspaper endorsements in low-turnout primaries. Many NoVa voters were reminded of why they liked Deeds because the Washington Post so persuasively made the case for him.

4. Memories. Deeds is the one guy who ALMOST beat the Republican nominee, Bob McDonnell. Democratic primary voters know him and like him -- and, even though he's wonky and not the best communicator, seem to respect him.

5. Brian Moran. The guy who spent years waiting for this moment fizzled out fairly dramatically. Perhaps some Virginians are worried about the scandals associated with his congressman brother Jim, although I'm not sure how significant a piece of the puzzle that is. Certainly, Moran's obsessive focus on trying to tear down Terry McAulliffe may have worked in seeding doubts about the Macker...while telling voters nothing about Moran.

Comments (6)

davidconnell

Why did Deeds win in NoVa? Because we are pragmatic Democrats and our desire to win trumps our ideological views. A lot of NoVa Democrats looked at the field and saw deep flaws in the Macker (he's a non-Virginia Clintonite) and Moran (He's the brother of a flawed career politician and a lefty who would get pummeled downstate) and decided to hold our noses and vote for the one guy who had the best chance of winning.

Our heart may be with Moran, but are heads are with Deeds.

McAuliffe...I live in Vuh-gin-ya...be damned if I am gonna vote for a damn Yankee that's using us to get his foot in the door for his political gain. Besides that, sick of him, had enough.

Moran...nothing to him and yes, can't stand his brother.

Deeds... Down to earth, treats the common man w/respect, i.e. can relate to the PEOPLE. Something most in DC don't know how to do.

I think you missed a key reason, two voters in this household for Deeds was because he knows that Drill Baby Drill is a joke. He refused to destroy the Virginia coast for a few gallons of oil and a few more profits for Exxon.

sourcreamus

Moran and McAuliffe both went negative on each other and that turned off primary voters who are Rodney King types.The WaPo endorsement was huge in Nova as those voters like to be told what to do.

Deeds owns a mule named Harry S Truman. That got him my vote.

But seriously - every commentor is dead-on. In the end, Deeds was our best choice.

I'd suggest that one of the reasons Deeds did so well is that a lot of Republicans crossed over and voted for him to keep the NoVa guys on the sidelines come November, especially McAuliff.