Politics with Marc Ambinder

« Why Obama Is Obsessed With Health Care Costs | Main | "The Cause Of My Life" »

Jul 17 2009, 8:32 pm

Cronkite: And That's The Way It Was

I met Walter Cronkite once, just a few years ago, on the day I became a consultant at CBS News. Though his departure from CBS News was acrimonious, Cronkite kept an office at CBS News headquarters on 57th Street, and would visit his old newsroom occasionally, shaking hands and posing for pictures with the staff. He was much smaller than I imagined. But his voice -- that voice -- made me shiver.

During the darker days at CBS News, I'm told that Cronkite's visits kept up morale, reminding the staff of what the Tiffany network represented in its halcyon days. America trusted Cronkite and trusted him to deliver the news. He brought them through Watergate, the Kennedy assassination, the death of MLK, the moon landings. There is no analog in today's media landscape: LBJ, musing about the horror of Vietnam, once told his advisers that "If I've lost Cronkite, I've lost middle America." Maybe Tim Russert came the closest.

The media today is much more fragmented and the audiences are much more demanding, generally a positive development. I don't know whether Cronkite's "old school" style of broadcasting and newsgathering would be tolerated; Cronkite's politics -- Middle American liberalism -- would probably be more important than his style, grace or skills. Cronkite began his career as a print guy, and he brought print standards (wire service standards!) to broadcast journalism. He was mentored by Edward R. Murrow but no one taught him how to be classy; he was a classy guy. Authentically classy. Authentic, too. He did not fake his gravitas, and he did not -- and I think this is very important -- he did not mask his emotions (man lands on the moon, and he says "Oh Boy!") or his feelings (he was the first modern anchor to tear up on camera, and did so regularly). He knew how to merge voice and words to create a story. He invented modern anchoring.

I'm too young to have direct memories of watching Cronkite on television, although the famous bulletin announcing the death of President Kennedy transcends all age cohorts. I've been fortunate to work with several TV legends who considered Cronkite their mentor and teacher, most notably Rick Kaplan, the current executive producer of CBS Evening News, and Susan Zirinsky, now the executive producer of 48 hours.


Comments (3)

BobJonesNeighbor

I grew up in a Huntley-Brinkley (NBC News) household, but when I went off to college in the fall of '64, I lived in a dorm (and later in a fraternity house) where Walter Cronkite was the one we watched for coverage of desegregation, the Cold War, Vietnam and the space program. This was in the days when most folks believed that facts were facts, and reality did not have a liberal bias. Walter gave it to us straight, and when he told us that the Vietnam War was not winnable, it was the truth, and not a talking point.

The 24/7 news cycle with your choice of political spin is the polar opposite of what we got from Walter Cronkite, and not an improvement.

Yes, after watching the Cronkite Apollo reports again I realized that the future is not what it once was any more.

george chemy

Sean McManus, president, CBS News and Sports, said, “it is impossible to imagine CBS News, journalism or indeed America without Walter Cronkite. [He was] more than just the best and most trusted anchor in history, he guided America through our crises 646-588 exam, tragedies and also our victories and greatest moments.”

McManus added, “no matter what the news event was, Walter was always the consummate professional with an un-paralleled sense of compassion, integrity, humanity 642-426 exam, warmth, and occasionally even humor. ”

“There will never be another figure in American history who will hold the position Walter held in our minds, our hearts and on the television 000-974 exam. We were blessed to have this man in our lives and words cannot describe how much he will be missed by those of us at CBS News and by all of America”.

One of Cronkite’s trademarks was ending the CBS Evening News with the phrase, “…and that’s the way it is” followed by the days date.

Cronkite remained anchor of CBS until 1981, a record 19-years, before he was succeeded by Dan Rather EC0-349 exam.

At the end of his final broadcast, Cronkite said in part, “furthermore, I’m not even going away. I’ll be back from time to time with special news reports and documentaries.

“Old anchormen, you see, don’t fade away; they just keep coming back for more. And that’s the way it is: Friday, March 6, 1981.”

In July 2006, the 90-minute documentary Walter Cronkite: Witness to History aired on PBS.

The special was narrated by Katie Couric, who assumed the CBS Evening News anchor chair in September 2006 and on which the voice of Cronkite can be heard in the introduction.