Pro-Reform Coalition Launches $12M Ad Buy

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Aug 13 2009, 8:25 am by Marc Ambinder

A group called Americans for Stable, Quality Care today launches the first of $12 million worth of ads promoting the Democratic/Obama health care proposals. "Stable" and "Quality" are two words the White House wants people to associate with the Dem bills. They poll very, very well.

The sponsors include industry -- PhRMA, the AMA, unions like SEIU and consumer groups like Families USA.

Here's a link to their first ad, within which a narrator touts the "consumer protection" virtues of the bills: "What does health insurance reform really man? Quality, affordable care you can count on." A piano plays softly in the background...

According to Politico, $3 million worth of ads will run by next Thursday in 12 target states.